VPRO
“Waskracht!” Leader
client: public broadcasting company VPRO
Besides corporate films, Jouke Mellema also produces leaders, bumpers, teasers and station calls. Here a ‘golden oldie’ the “Waskracht!” leader of 2001 until 2003.
Waskracht! was a programme in which the diversity and individuality of the makers stood at the centre. The idea behind this leader was that it is OK for a television programme to be a maze, without explanation or route description. The viewer had to form his own opinion. Losing your way is not always a bad thing, it may also lead to new insights.
director: Jouke Mellema
camera: Aart Kramer
starring: Igor Kramer
concept/script: Jouke Mellema
(mini)grip: Igor Kramer
© VPRO/Jouke Mellema 2001
running time 0:40 sec.
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